South of the Border, the iconic roadside attraction in Hamer, South Carolina, was most popular from the late 1950s through the 1970s, flourishing as a must-stop destination for tourists traveling I-95 to Florida. Its peak popularity was driven by its unique, extensive marketing, novelty kitsch, and expansion into a large amusement area, and of course PEDRO!

Oil on panel
Image size: 12 x 9 inches
Framed size: 14 x 11 inches